Start-up Power Needs Focusing – b&m at the VDA SME Day

At the 2025 VDA SME Day, Klaus Fichtelberger, member of the management board at baier & michels, emphasized a key insight from experience: “Collaborations with start-ups require full attention – they’re not side projects.”

This perspective reflects b&m’s own approach. When medium-sized companies invest purposefully in start-up partnerships – with time, resources, and responsibility – they can create real innovation together.

During the panel discussion with Kerstin Stier (engomo) and Florian Nöll (PwC), it became clear: when experience meets fresh ideas, scalable solutions emerge for the digital and climate-neutral mobility of tomorrow.

A big thank-you to the German Association of the Automotive Industry (VDA) for providing the platform and facilitating such an inspiring exchange.